Yesterday I published my New Beers Resolutions – the beers I have to try in 2011. Today I’m doing my new years resolutions for the website. 2010 was a great year for Lost in the Beer Aisle and I know 2011 will be even better. Below are my goals:
Do more beer brainstorms
Drinking alone in my livingroom gets old, quick! I want to share thoughts with more people on a regular basis. If you’re interested in a beer brainstorm, please use this form to let me know!
Hold twice as many tweetups
I did four in 2010. Eight in 2011 is a stretch goal, but I know we can make it happen! I’m already working on details for a January tweetup in the Metrowest, MA area.
Take better pictures
Step one is to build a light box and buy a flash diffuser. A light box will greatly improve the quality of still pictures. The flash diffuser will help me take better pictures in low light conditions.
Increase my social media following
First, I want to increase my Twitter following to 3000; it’s another stretch goal. If my wife can get 14,000 followers than I sure as hell should be able to get 3000! Next, I want to at least double the LIBA Facebook page “likes”. We currently have ~270 likes. I want to hit 600 in 2011! Please help me make this happen by telling your friends about the page.
Launch the LIBA mobile application
I’ve been looking into writing a simple mobile app for LIBA. At first it will be very simple and straight forward. In 2011 I aim to launch the initial application. Once launched, I’ll begin working on a feature-rich version.
And that’s it! 5 things that I think will make LIBA successful in 2011.
What would you add to my list? What do you want to see from Lost in the Beer Aisle in 2011?


Homebrew Academy




I’m curious about what the mobile app would do/be. There are already a ton of beer apps. What would make yours different?
As for social media… let it happen organically. It’s better that way and you don’t get a bunch of people who follow you just for the hell of it. You get followers who actually want to follow and may contribute something.
Also, I don’t see a form for beer brainstorms, but I’d love to do some (though it may have to be on a Friday or Saturday, I’m quitting weekday beer again, gained too much weight over the holidays).
Many of my readers would like quick access to the reviews. Rev 1 of the app will give people that access.
-Lost
Great goals Josh. Looking forward to what you have in store for 2011. I would definitely be down for another beer brainstorm. Had a blast last time.
Billy:
Just say when!
-Lost
I’m down for a beer brainstorm!
Cracker:
Great. Just fill out the form on the “Guest Reviews” tab and we’ll get something scheduled!
-Lost
And I “liked” your Facebook page… up to 290.
Woo hoo! Thanks.
-Lost
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